Bruno Harkin Would Like to Open a Local Delivery Service

question 103

Multiple Choice

Bruno Harkin would like to open a local delivery service in his hometown,but he has no idea who his competitors might be.Harkin should first use which of the following external sources of competitive intelligence?

• A) the Yellow Pages of his hometown phone book
• B) the Internet
• C) advertisements in the local newspaper
• D) federal government business licensing applications

---

Definitions:

Meta-analyses

Statistical analyses that combine the results of multiple scientific studies to derive a more comprehensive understanding of a particular phenomenon or effect.

Literature Reviews

Comprehensive surveys of published works on a specific topic, aimed at summarizing and evaluating existing research findings.

Narrative Review

A comprehensive analysis of literature on a topic, often qualitative, providing a summary and synthesis of findings.

Meta-analysis

A statistical technique that combines the results of multiple studies to identify patterns, effects, or relationships.