Generally Speaking,the Digital Divide Is Defined as the Gap Between

question 104

Multiple Choice

Generally speaking,the digital divide is defined as the gap between those people who have computers and computer skills and those who do not.For companies considering marketing on the Internet,the digital divide measures the percentage of a segment using the Internet.Forrester Research wanted to see if the digital divide was as wide as some experts thought.According to research conducted by Forrester,in Canada 43 percent of white households ,33 percent of African American households,47 percent of South Asian households,and 69 percent of Chinese households are on the Internet.This information becomes more interesting when Statistics Canada data are used that show that only 2 percent of the total population in Canada is Chinese.
-Refer to Digital Divide.How would the marketing research conducted by Forrester be categorized?

• A) as descriptive
• B) as memorable
• C) as diagnostic
• D) as predictive

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Definitions:

Stereosiomer

Molecules with the same molecular formula and sequence of bonded atoms, but they differ in the 3D orientation of their atoms in space.

Carboxylic Acid

Organic compounds that contain a carboxyl group (-COOH), which consists of a carbon atom double-bonded to an oxygen atom and single-bonded to a hydroxyl group.

Oligopeptide

An oligopeptide is a short chain of amino acids, typically having fewer than 20 residues, connected by peptide bonds.

Polypeptide

A linear organic polymer consisting of a large number of amino-acid residues bonded together in a chain, forming part of (or the whole of) a protein molecule.