United Social Service Agency Wants to Identify Segments by Their

question 20

Multiple Choice

United Social Service Agency wants to identify segments by their readiness to participate in a drug and alcohol program or in prenatal care.The agency will need to gauge whether there are enough people to justify setting up the service.What is likely to be the first segmentation criterion problem for this proposal?

• A) responsiveness
• B) accessibility
• C) responsibility
• D) identifiability and measurability

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Definitions:

Outbreeding

The practice of mating organisms that are not closely related, which is often used to increase genetic diversity within a population.

Clutch Size

The total number of eggs laid or young born by a female bird, reptile, or similar animal at one time.

Extinction

The end of an organism or of a group of organisms, usually a species.