Which Method Clusters Potential Customers into Neighbourhood Lifestyle Categories and Is

question 19

Multiple Choice

Which method clusters potential customers into neighbourhood lifestyle categories and is a combination of geographic,demographic,and lifestyle segmentation?

• A) Microsegmentation
• B) geodemographic segmentation
• C) lifestyle segmentation
• D) sociocultural clustering

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Definitions:

Nominal Exchange Rate

The rate at which one country's currency can be exchanged for another country's currency without adjustment for inflation rates.

Real Exchange Rate

The rate at which two currencies can be exchanged, adjusted for inflation, indicating how much of a country's goods and services can be exchanged for those of another country.

Prices Rise

An increase in the cost of goods and services in an economy over a period of time.

Purchasing-Power Parity

A theory that states prices of goods and services should equalize across countries when expressed in a common currency, accounting for exchange rates.