Market Segmentation Can Assist Marketers to Do All of the Following

question 199

Multiple Choice

Market segmentation can assist marketers to do all of the following EXCEPT which one?

• A) evaluate where and why demand is falling
• B) identify where new opportunities are emerging
• C) identify which variable base should be used for segmenting
• D) develop more precise definitions of customer needs and wants

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Definitions:

FICA

The Federal Insurance Contributions Act, which mandates a payroll tax to fund Social Security and Medicare in the United States.

Fair Labor Standards Act

A federal law in the United States that establishes minimum wage, overtime pay eligibility, recordkeeping, and child labor standards for full-time and part-time workers.

Employees

Individuals hired by a business or organization to perform work in exchange for compensation.

FICA Taxes

Taxes imposed on both employers and employees to fund Social Security and Medicare in the United States.