Marketers Use Demographic Information to Segment Markets Because It Is

question 198

Essay

Marketers use demographic information to segment markets because it is widely available and often related to consumers' purchasing and consumption behaviour.List four common bases used by marketers for demographic segmentation.For each base listed,give an example of a product specifically targeted to the needs and wants of the segment identified within the base.

---

Definitions:

Promotional Mix

The combination of marketing tools used by a business to execute its marketing strategy, including advertising, sales promotion, public relations, personal selling, and direct marketing.

Direct Marketing

The practice of delivering promotional messages directly to potential customers on an individual basis rather than through a mass medium.

Marketing Communications

The various methods and tools used by a company to relay messages and information to market its products or services.

Promotional Mix

A blend of different marketing methods such as advertising, sales promotion, public relations, direct marketing, and personal selling used to achieve specific marketing goals.