Which of the Following Do Marketers Use to Segment Markets

question 81

Multiple Choice

Which of the following do marketers use to segment markets because the information is widely available and factors such as age and gender are often related to consumer purchasing and consumption behaviour?

• A) demographics
• B) benefits
• C) psychographics
• D) usage rates

---

Definitions:

Currency

A system of money in general use in a particular country, facilitating the exchange of goods and services.

Interest Rate Parity

A theory which says that the difference between the interest rates of two countries is equal to the differential between the forward exchange rate and the spot exchange rate of their currencies.

Forward Rates

The predetermined interest rates or currency exchange rates agreed upon for transactions that will be executed at a future date.

Spot Rate

The existing market cost at which a certain asset is offered for buy or sell, ensuring immediate delivery.