You Are the Marketing Manager for a Food Products Firm

question 82

Essay

You are the marketing manager for a food products firm.Your firm would like to introduce a new beverage to the marketplace.You have determined that two important dimensions for positioning a product are (1)nutritional value and (2)age orientation.Place the following beverages on the perceptual map provided: coffee,orange juice,diet cola,apple cider,mineral water,milk,herbal tea,liquor,tomato juice.Assuming the listed beverages comprise all competitive beverages,what position should your firm's new beverage have? Describe the new beverage.

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Definitions:

Zimmerman Telegram

A secret communication sent by the German Empire to Mexico in 1917, proposing a military alliance against the United States, contributing to the U.S. decision to enter World War I.

Blockade

A military strategy or action that involves surrounding a place, such as a city or country, to prevent the entry or exit of traffic and supplies, often used during war.

Schenck V. U.S.

A landmark Supreme Court case in 1919, which held that the government can restrict speech if it poses a "clear and present danger" to national security or public safety.

Pandemic

An outbreak of a disease that occurs over a wide geographic area and affects an exceptionally high proportion of the population.