What Is the Process of Grouping Customers into Market Segments

question 27

Multiple Choice

What is the process of grouping customers into market segments according to the different needs and wants sought from the product?

• A) psychographic segmentation
• B) Macrosegmentation
• C) lifestyle segmentation
• D) benefit segmentation

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Definitions:

Henry George

A 19th-century economist known for his ideas on taxation, particularly the proposal that a single tax on land value could replace all other taxes, thereby improving economic equality and efficiency.

Rent

A regular payment made by a tenant to a landlord for the use of land, a building, or other property.

Landlords

Property owners who rent out land, residential, or commercial properties to tenants.

Present Value

The value today of the stream of expected future annual income that a property generates.