Chander Kumar Owns Two Antique Stores

question 28

Multiple Choice

Chander Kumar owns two antique stores.One is in an upscale neighbourhood,and its merchandise is artfully arranged and priced to indicate product rarity.The other is in a run-down strip mall and contains some of the same type of merchandise,but the items are left in open boxes and placed haphazardly on shelves.Customers of either store have entirely different perceptions of the stores and would be surprised to know that Kumar operates each of them.Why?

• A) because he uses such differing market integration strategies
• B) because he uses such differing segmentation strategies
• C) because he uses such differing market combination strategies
• D) because he uses such differing positioning strategies

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Definitions:

Punishment

A consequence that decreases the likelihood of a behavior being repeated, often used as a form of behavioral control.

Half-hearted Attempts

Efforts or actions carried out with minimal enthusiasm or commitment.

Learned Helplessness

A psychological condition in which a person has learned to believe they are powerless in a particular situation, often as a result of repeated failure or inability to control outcomes.

Unsolvable Problems

Issues or challenges that cannot be resolved or fixed, often leading to feelings of frustration or helplessness.