The Hudson Company Manufactures and Installs Above-Ground Swimming Pools

question 46

Multiple Choice

The Hudson Company manufactures and installs above-ground swimming pools.When the company began in 1989,it completed a thorough examination of its business customers.It grouped the customers into three segments based on size,geographic region,and benefits sought.Would you recommend a new segmentation analysis this year?

• A) Yes,I would recommend one be done regularly because of the rapidly changing nature of most markets.
• B) Yes,a new analysis would be in order,but it should use Different bases to get some variety.
• C) No,once every 20 years is about average.
• D) No,consumer markets are not rapidly changing or developing like business goods markets.

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Definitions:

Mental Health Issues

Conditions that affect a person’s mood, thinking, behavior, and ability to relate to others.

Ethnic Group

A community or population made up of people who share a common cultural background, heritage, language, or religion, which distinguishes them from other groups.

Shared Language

A language or form of communication mutually understood and used by members of a specific group or community.

Customs

Traditional practices, beliefs, or behaviors that are characteristic of a particular community, society, or culture.