Your Firm Is Producing a Car Battery That Is Safe

question 138

Multiple Choice

Your firm is producing a car battery that is safe to discard in normal household trash.All other batteries on the market contain chemicals that are harmful and that can pollute underground water supplies and should be discarded with caution.Which of the following marketing segmentation options might you choose?

• A) Differentiated
• B) undifferentiated
• C) strategic demand
• D) concentrated

---

Definitions:

Competition

The rivalry among businesses or individuals for resources, clients, or market share.

Farsightedness

The ability to understand the long-range implications of actions and policies.

Technological Developments

Refers to advancements and innovations in technology that improve processes, products, or services.

Environmental Forces

External parameters that influence how an organization operates, including economic, political, regulatory, technological, and social factors.