What Is the Development of a Specific Marketing Mix to Influence

question 40

Multiple Choice

What is the development of a specific marketing mix to influence potential customers' overall perception of a brand,product line,or organization in general,and is related to the place a product occupies in consumers' minds relative to competing offerings?

• A) positioning
• B) diversification
• C) market aggregation
• D) market Differentiation

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Definitions:

Past Consideration

Something given or some act done in the past, which cannot ordinarily be consideration for a later bargain.

Consideration

In contract law, it is something of value exchanged between parties as part of an agreement, serving as the reason or inducement to enter into the contract.

Legally Sufficient

A term indicating that an act, document, or process meets all necessary legal requirements and standards.

Legally Sufficient

A term indicating that an element of a contract or transaction meets the necessary legal standards to be upheld in court.