Stouffer's Offers Gourmet Entrees for One Segment of the Frozen

question 39

Multiple Choice

Stouffer's offers gourmet entrees for one segment of the frozen dinner market,and Lean Cuisine for another segment that wants both good taste and low calories.When Stouffer's chose to serve two well-defined market segments and develop distinct marketing mixes for each,which of the following was it implementing?

• A) multisegment targeting
• B) market integration
• C) concentrated targeting
• D) heterogeneous positioning

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Definitions:

Dividend Growth

The yearly percentage growth rate of a company's dividend disbursements.

Rate of Return

The profit or deficit on an investment across a designated timeframe, demonstrated as a proportion of the investment's original expense.

Rate of Return

The percentage of increase or decrease in the value of an investment over a specified period of time.

Preferred Stock

A class of ownership in a corporation that has a higher claim on assets and earnings than common stock, often receiving dividends before common shareholders.