What Does It Mean When Two Brands on a Perceptual

question 13

Multiple Choice

What does it mean when two brands on a perceptual map are close together?

• A) they are more objectively alike
• B) they are more similarly perceived by consumers
• C) the more likely an undifferentiated marketing strategy is in effect
• D) their prices are closer

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Definitions:

Classical Conditioning

An educational method where a connection is made between an external stimulus and an innate stimulus, resulting in a conditioned reaction.

Onset

The beginning or start, particularly of something unwelcome or unpleasant.

Fear Of Dogs

An intense and persistent fear of dogs, often classified as a specific phobia affecting some individuals.

Operant Behavior

Behavior that is controlled or modified by its consequences, including rewards and punishments.