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What Is Benefit Segmentation? for Toothpaste,list Six Benefits That Might

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Essay

What is benefit segmentation? For toothpaste,list six benefits that might be sought by consumers.For each benefit,give an existing brand name that best exemplifies segmentation according to that benefit.


Definitions:

Social Identity

The individual's sense of who they are based on their group membership(s), highlighting the importance of societal groups in defining one's self-concept.

Ideal Self

A person's conception of how they would like to be, often serving as a guide for self-improvement or motivation.

Personal Identity

This refers to an individual's conception and expression of their own uniqueness or individuality, as well as the aspects of themselves that persist over time.

Self-Conceptual Integration

The process of incorporating various aspects of the self into a coherent and unified sense of identity.

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