For an Engagement Ring,Linda Would Rather Have a Diamond Than

question 171

Multiple Choice

For an engagement ring,Linda would rather have a diamond than a cubic zirconium because the diamond is marketed as the only way to show someone that you really love her and are sincere about your commitment to her.What is the diamond positioned by?

• A) product class
• B) product user
• C) price and quality
• D) product use

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Definitions:

Ethics Ombudsperson

An official given the responsibility of corporate conscience who hears and investigates ethical complaints and informs top management of potential ethical issues.

Corporate Conscience

A concept referring to a company's ethical compass and its commitment to doing what is right in terms of social responsibility, beyond mere compliance with laws.

Company's Code

A set of guidelines, ethics, or standards that a company follows to ensure legal compliance and maintain its corporate integrity.

Reciprocity

A social norm of responding to a positive action with another positive action, fostering cooperative and social behavior.