Market Research Has Shown That 6- to 17-Year-Old Males,18- to 24-Year-Old

question 172

Multiple Choice

Market research has shown that 6- to 17-year-old males,18- to 24-year-old females,and 18- to 44-year-old males are most likely to watch a televised professional wrestling event or to attend a live match.Wrestling events are regularly broadcast in 120 Different countries.Merchandise licensed by World Wrestling Entertainment (formerly known as the World Wrestling Federation) can be purchased at Walmart.Clothes for adults are used to reach markets that may not buy action figures,video games,and novelty candy,but who are still proud to sport World Wrestling Entertainment (WWE) trademarks.
-Refer to Wrestling Merchandise.Prior to the 1990s,professional wrestling tried to compete as a legitimate sport just like football and baseball.Now it uses the term "sports entertainment" when talking about what it is marketing to its fans.This is an example of the implementation of what type of strategy?

• A) undifferentiated marketing
• B) multisegment
• C) product Differentiation
• D) repositioning

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Definitions:

Indifference Curves

A graphical representation showing different combinations of two goods among which a consumer is indifferent.

Avocados

A nutrient-rich fruit characterized by its green, creamy texture and used in various culinary dishes worldwide.

Grapefruits

A citrus fruit known for its slightly bitter and sour taste, commonly used in breakfast dishes and juices.

Consumption Bundle

A combination of different goods and services that a consumer chooses to consume given their budget constraints.