To Be Successful,most Businesses Focus on Customer Service

question 205

Multiple Choice

To be successful,most businesses focus on customer service.However,the cable industry has a history of poor customer service.Cable companies are facing competition for TV customers who once had no choice but cable if they wanted to see more than local programs.In the face of this competition from direct broadcast satellites,cable companies are trying to use which type of strategy to show that they have become customer oriented?

• A) product Differentiation
• B) repositioning
• C) targeting
• D) segmentation

---

Definitions:

Rules of thumb

General principles that provide practical instructions or guidance, based on experience rather than theory, for making decisions or solving problems.

Simplifying strategies

Approaches or methods aimed at reducing complexity and making tasks or processes easier to understand and manage.

Heuristics

Mental shortcuts or rules of thumb that simplify decision-making processes, often used when facing complex problems or incomplete information.

Assign probabilities

The process of attributing a numerical likelihood to the occurrence of specific events, often used in decision-making to evaluate risks and possibilities.