Business Marketers Usually Have Far Fewer Customers Than Consumer Marketers

question 141

Multiple Choice

Business marketers usually have far fewer customers than consumer marketers.What is the chief disadvantage of this situation for business marketers?

• A) the effort required to service existing customers
• B) each customer becomes crucial
• C) identification of prospective buyers
• D) the effort required to monitor current customer needs

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Definitions:

LIFO

Last In, First Out, an inventory valuation method where the latest items added to inventory are the first to be sold.

Cost of Goods Sold

Cost of Goods Sold (COGS) refers to the direct costs attributable to the production of the goods sold in a company.

Periodic Inventory System

An inventory accounting system where updates are made at intervals, such as monthly or annually, rather than continuously.

FIFO

"First In, First Out," an inventory valuation method where goods first acquired are the first sold or used, affecting cost of goods sold and inventory value.