Ayres Corp

question 182

Multiple Choice

Ayres Corp.makes airplanes.It sells about 50 planes a year to be used as crop dusters.It sells another 75 a year to delivery companies.In addition,it manufactures another dozen or so that are used for fire fighting and about six a year that are sold for military transport purposes.
-Refer to Airplanes.What type of targeting strategy is Ayers using?

• A) unDifferentiated targeting
• B) multisegment targeting
• C) market Differentiation
• D) concentrated targeting

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Definitions:

High Cooperativeness

Refers to the willingness of individuals or groups to work jointly and effectively with others for a common purpose.

Collaborating

A process where two or more individuals or entities work together to achieve shared goals through joint effort, resources, and decision-making.

Distributive Negotiation

Win–lose negotiation in which a fixed number of assets is divided between parties.

Competition

The activity or condition of striving to gain superiority over others in the same field or market.