E&V Bridal Studios Is a Wedding Consulting Business Designed to Appeal

question 119

Multiple Choice

E&V Bridal Studios is a wedding consulting business designed to appeal to East Asians.At one time,it used the same marketing mix for all of its customers,but it has discovered that it needs a Different marketing mix to appeal to its ethnic customers.For example,Chinese brides want an elaborate red gown,and Vietnamese brides wear a brocaded gown with long sleeves and a Mandarin collar.
-Refer to E&V Bridal Studios.It accommodates the various cultures by providing services to appeal to Koreans,Vietnamese,Chinese,and Japanese customers.Which segmentation variable does E&V Bridal Studios rely on to identify its market?

• A) sociocultural
• B) socioeconomic
• C) geographic
• D) demographic

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Definitions:

Activity Level

The volume of production or the degree of activity in a business operation, which can affect variable costs.

Earn Income

The process of receiving payment through work, investments, or business operations.

Unit Variable

A measurement that reflects how variable costs change per unit of production or activity level.

Unit Fixed

This specifies a cost or charge that remains constant per unit regardless of changes in the level of activity or volume of production.