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One of the Causes of the Growth of One-To-One Marketing

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Essay

One of the causes of the growth of one-to-one marketing is decreasing brand loyalty.Discuss the reasons consumers are more willing than ever to switch back and forth between major brands in a product category and even sometimes buy generic brands.

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Definitions:

Charming

Possessing a delightful or alluring quality capable of attracting or enchanting others.

Long-Term Committed

Pertains to relationships or engagements that are intended to last a considerable amount of time, demonstrating dedication and loyalty.

Storge Love

A type of love based on deep affection and friendship, typically found in family relationships.

Carefree

Describes a state of not having worries, stress, or responsibilities.

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