Examlex
You are an advertising manager for a company that sells health and fitness equipment to upscale professionals between the ages of 25 and 45.Your firm advertises during drive time on easy listening radio stations and on A&E and the Discovery Channel.On which of the following are you most likely to segment this market?
Social Facilitation
The tendency for people to perform differently, typically better, when in the presence of others than when alone.
Hierarchy Of Needs
A theory in psychology proposed by Abraham Maslow suggesting that people are motivated by five basic categories of needs: physiological, safety, love, esteem, and self-actualization, in ascending order of importance.
Appetite Hormones
Biochemical substances produced in the body that regulate hunger, satiety, and food intake.
Hypothalamic Activity
Functions and regulatory processes carried out by the hypothalamus, a region of the brain controlling body temperature, hunger, and thirst.
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