Listerine Essential Care Toothpaste Is Designed to Reduce Plaque and to Prevent

question 76

Multiple Choice

Listerine Essential Care toothpaste is designed to reduce plaque and to prevent gingivitis.Its ads state,"After age 35,3 out of 4 adults have some form of gum disease." The toothpaste is targeted to the market segment over the age of 35.This age variable that has been used to distinguish the market for this toothpaste is an example of which of the following?

• A) Differentiation guide
• B) segmentation base
• C) perceived variable
• D) accessibility quotient

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Definitions:

Marginal Rates of Substitution

The rate at which a consumer is willing to substitute one good for another while maintaining the same level of satisfaction, pivotal in understanding consumer choice.

Pareto Optimal

An economic situation where it is impossible to make any one individual better off without making at least one individual worse off.

Pareto Optimal Allocation

An allocation of resources where no reallocation can make someone better off without making someone else worse off, reflecting a state of optimal efficiency.

Utility Function

A mathematical expression depicting an individual's preference ranking for different bundles of goods or services.