Which Type of Segmentation Is Aeroplan,Air Canada's Flyer Loyalty Program,based

question 24

Multiple Choice

Which type of segmentation is Aeroplan,Air Canada's flyer loyalty program,based on?

• A) lifestyles
• B) usage rate
• C) personality
• D) motives

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Definitions:

Employee Involvement

The practice of including employees in decision making, problem solving, and improvement activities, fostering a sense of ownership and satisfaction.

Performance Review

A formal assessment in which a manager evaluates an employee's work performance, identifies strengths and weaknesses, and discusses opportunities for improvement and growth.

Organizational Goals

The specific objectives that a company or organization aims to achieve, guiding its strategies, operations, and resource allocation.

Job Specification

A detailed description of the role, including the responsibilities, skills and qualifications needed to perform the job effectively.