Qwest Is a Company That Markets Software to Protect Computer

question 79

Multiple Choice

Qwest is a company that markets software to protect computer files from computer hackers and other unauthorized users.Its ad shows a large evil-looking monster gobbling up data,and asks,"Are these your files?" What are these advertisements designed to appeal to?

• A) customers' economic needs
• B) customers' social needs
• C) customers' safety needs
• D) customers' self-esteem needs

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Definitions:

Opportunity Cost

The cost of foregone alternatives, representing the benefits that could have been received by choosing the next best alternative.

Entertainment Budget

The allocation of funds set aside specifically for activities related to entertainment.

Hockey Tickets

Tickets purchased for the purpose of attending a hockey game.

Production Possibilities Curve

A graphical representation that shows the maximum quantity of goods and services that can be produced by an economy given its available resources and technology, illustrating the trade-offs in production volume between two commodities.