After Dividing His Catering Customers into Three Segments Based on Income

question 137

Multiple Choice

After dividing his catering customers into three segments based on income range and selecting segmentation descriptors,Kai Stein wrote out a description of each segment's size,expected growth,frequency of parties,and overall profit potential.What did Kai engage in?

• A) Differentiating his market segments
• B) positioning his products to his market segments
• C) profiling and analyzing his segments
• D) concentrating his marketing mix on the most profitable marketing segments

---

Definitions:

Substantive Conflict

Involves fundamental disagreement over ends or goals to be pursued and the means for their accomplishment.

Clash of Personalities

Clash of Personalities involves a conflict or incompatibility between the character traits, beliefs, or attitudes of two or more individuals.

Emotional Conflicts

disputes that are primarily driven by emotions and feelings rather than logical or factual disagreements.

Teamwork

Occurs when team members live up to their collective accountability for goal accomplishment.