When Procter & Gamble (P&G)introduced Liquid Tide to a New

question 177

Multiple Choice

When Procter & Gamble (P&G) introduced Liquid Tide to a new segment,consumers in the traditional powdered detergent segment switched to the liquid product.Rather than real sales growth,P&G simply experienced the shifting of existing customers to a new product.This exemplifies a drawback of multisegment targeting strategy.What is it?

• A) undifferentiation
• B) demarketing
• C) market repositioning
• D) cannibalization

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Definitions:

Crystal Meth

A highly addictive, crystalline drug that stimulates the central nervous system, producing effects such as increased energy and euphoria.

Marijuana

A psychoactive drug derived from the Cannabis plant, used for medical or recreational purposes, known for its effective properties.

MDMA

A psychoactive drug primarily used recreationally for its effects on mood, perception, and increased energy.

Liquid Form

Describes a substance that is in a state or phase of matter where it has a definite volume but adapts to the shape of its container.