For Many Years,if Car Owners Wanted to Make Sure That

question 99

Multiple Choice

For many years,if car owners wanted to make sure that they would not be stranded if their car were to break down,they became members of the Canadian Automobile Association (CAA) .Its members also received discounts at CAA-affiliated motels as well as access to maps and a trip planning service.Recently,a new company offering the same services as CAA has come on the market.Better World Travellers Club (BWTC) is competing against CAA by offering the same roadside assistance as CAA and at the same time pitching a go-green philosophy.The company is diligently courting the environmentally conscious traveller.BWTC has agreed to donate 1 percent of club revenues to environmental organizations that seek to reduce the use of fossil fuel and fight global warning.In addition,its members receive discounts on travel to remote wilderness retreats,world-class eco-resorts,and "green" hotels (ones that utilize energy efficient practices) .
-Refer to Better World Travellers Club.Because BWTC has chosen to concentrate its efforts on environmentally conscious travellers,it can be said to have done which of the following?

• A) targeted everyone who drives
• B) found a market niche
• C) adopted a market aggregation strategy
• D) targeted everyone who owns a car

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