Examlex
Allyson has a small business that creates personalized gift baskets and is now in the process of identifying groups of buyers that have relatively similar product needs.She is engaged in the process of market segmentation.
Encoding Failure
A situation where the brain fails to create a memory link to information, making it difficult to remember later.
Basal Ganglia
A group of structures in the brain involved in coordinating movement, as well as aspects of learning and emotion.
Procedural Memories
Memories of how to perform tasks or activities, such as riding a bicycle, that are often unconsciously retained.
Hippocampus
A curved structure located within the temporal lobe of the brain, involved in the formation of new memories and is associated with learning and emotions.
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