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Marketers Use Demographic Information to Segment Markets Because It Is

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Essay

Marketers use demographic information to segment markets because it is widely available and often related to consumers' purchasing and consumption behaviour.List four common bases used by marketers for demographic segmentation.For each base listed,give an example of a product specifically targeted to the needs and wants of the segment identified within the base.


Definitions:

Disclosed

Disclosed involves the revelation or sharing of previously private or confidential information with parties that need or request it.

Partially Disclosed

A situation where only limited information is made available or certain details are revealed while others remain confidential.

Breach of Contract

The failure to perform any term of a contract, written or oral, without a legitimate legal excuse.

Implied Warranty

A legal assumption that a product will perform as expected according to the sale terms without being explicitly stated.

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