According to the Text,which of the Following Statements About Ethnic

question 18

Multiple Choice

According to the text,which of the following statements about ethnic and cultural diversity is true?

• A) The four P's of marketing are not as useful as they used to be because there are no longer mass markets to be targeted.
• B) Now,more than ever,marketers can use each of the four Ps to customize marketing mixes for unique segments of the population.
• C) Marketers can no longer realize any economies of scale because target markets are so fragmented and difficult to define.
• D) Most immigrants readily embrace North American branded products,and so mass marketing is still the best approach for most products.

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