What Are the Steps of the Consumer Decision-Making Process in Order

question 147

Multiple Choice

What are the steps of the consumer decision-making process in order?

• A) need positioning,stimulus response reactions,evaluation of alternatives,purchase decision,postpurchase behaviour
• B) need recognition,information search,evaluation of alternatives,purchase,and postpurchase behaviour
• C) information search,need positioning,evaluation of alternatives,product trial,purchase decision,postpurchase satisfaction
• D) need recognition,alternative aggregation,re-evaluation,purchase decision,postpurchase behaviour

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Definitions:

Linear Association

A relationship between two variables that can be represented by a straight line on a graph.

Negative Association

A relationship between two variables in which one variable increases as the other decreases.

Moderately Strong Association

Indicates a significant but not perfect relationship between two variables, often quantified by correlation coefficients.

Positive Association

A relationship between two variables in which they increase or decrease together.