For Years,fryer Chickens Sold in Grocery Stores Were Perceived to Be

question 69

Multiple Choice

For years,fryer chickens sold in grocery stores were perceived to be a rather generic product-one brand of chicken was much like another.Then Frank Perdue began an advertising campaign to tell consumers his brand of chicken was more tender and a better choice.What did Perdue bring to the marketing of fryer chickens?

• A) cannibalization
• B) psychographic targeting
• C) product Differentiation
• D) perceptual mapping

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Definitions:

Attitude-Behavior Consistency

The correlation between a person's beliefs, feelings, and how they respond to certain ideas, objects, or other people.

Homosexual Behavior

Romantic or sexual activities or practices between individuals of the same sex.

General Attitude

An overall, enduring positive or negative feeling about some person, object, or issue.

Specific Behavior

Actions or reactions of an individual in response to external or internal stimuli.