Neava Locke Is Developing an Advertising Campaign Targeted to the Same

question 107

Multiple Choice

Neava Locke is developing an advertising campaign targeted to the same young audience that watched the X Games (a week-long competition in a variety of extreme sports) on television.Which of the following actions might Locke take to help enhance the chances her targeted customers will pay attention to her ads?

• A) Use neutral sounds and colours that are similar to the programs the ads follow,so there is not much difference between the program and the ads.
• B) Create ads that emphasize the least crucial attributes of the brand to get customers to think about the ads.
• C) Create sexy ads to break through the ad clutter.
• D) Use elderly celebrity spokespersons to endorse the products as a grandparent would.

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Definitions:

Cost Ratios

Metrics or measures that compare costs to each other or to some base value to assess financial efficiency or performance.

Domestic Price

The price of goods or services within a country's borders, as opposed to their price in international markets.

World Price

The internationally agreed upon price of a commodity, influenced by global supply and demand dynamics.

No-International-Trade Price

The price level of goods within a country in the absence of international trade, often influenced solely by domestic supply and demand.