Why Are Marketers Interested in Attitudes

question 57

Multiple Choice

Why are marketers interested in attitudes?

• A) Attitudes do not relate to brand image.
• B) Attitudes are learned tendencies to respond in a consistent manner.
• C) Attitudes create a social influence on consumer decision making.
• D) Attitudes can be used to predict buying behaviour.

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Definitions:

American Society

An organization or association in the United States dedicated to a specific cause, profession, or field of study.

Snap Rings

Circular, semi-flexible metal rings with open ends that fit into grooves and are used to secure components on shafts or in housing.

Gasket-Type Seals

Devices designed to prevent the leakage of fluids between two surfaces by filling the space between them, typically made of flexible materials.

Trapezoidal

A shape or form characterized by a four-sided polygon with at least one pair of parallel sides.