Marketers Often Study the Processes Used and the Factors That

question 117

Multiple Choice

Marketers often study the processes used and the factors that influence the consumer when making purchase decisions.What are these called?

• A) psychographics
• B) consumer behaviour
• C) perceptual mapping
• D) consumerism

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Definitions:

Aggregate Demand

The cumulative need for all economic goods and services, pegged at a singular overall price level during a distinct time period.

Substantial Unemployment

A situation where there is a significantly high rate of unemployment in a particular area, reflecting a large number of people unable to find jobs.

Wages

Compensation paid to employees for their labor or services, typically calculated on an hourly, daily, or piecework basis.

Great Depression

A severe worldwide economic downturn that took place mostly during the 1930s, leading to high unemployment, low output, and deflation.