According to the Text,which of the Following Statements About Culture

question 26

Multiple Choice

According to the text,which of the following statements about culture as an influence on consumer buying behaviour is true?

• A) Core values remain the same for all cultures.
• B) Language is an important aspect of culture.
• C) Some fear the proliferation of the Internet will decrease cultural heterogeneity.
• D) A firm that understands the culture it is selling to has just as great a probability of selling its product as a firm that has no understanding of the culture.

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Definitions:

Comparative Advantage

The ability of a country or firm to produce a particular good or service at a lower opportunity cost than its trade partners.

Opportunity Cost

The cost of foregoing the next best alternative when making a decision. It represents the benefits an individual, investor, or business misses out on when choosing one alternative over another.

Production Possibilities Frontier

A graphical representation showing the maximum quantity of two goods or services that an economy can produce when all resources are used efficiently.

Opportunity Cost

Opportunity cost is the value of the next best alternative forgone as a result of making a decision.