Hallmark Was Inspired by the Popularity of Jan Karon's Best-Selling

question 44

Multiple Choice

Hallmark was inspired by the popularity of Jan Karon's best-selling novels about Mitford,a fictional town in the mountains of North Carolina,to develop a new line of products for Hallmark Gold Crown Stores.Hallmark created hundreds of Mitford-inspired products that authentically bring "the little town with the big heart" into tangible reality.The products include greeting cards,partyware and gift wrap,mugs,and puzzles for Hallmark's existing customers.What type of strategy did Hallmark use?

• A) market development
• B) product development
• C) product penetration
• D) market penetration

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Definitions:

Target System

A specific set of conditions, behaviors, or circumstances aimed at by an intervention or service for change or improvement.

Community

A group of people living in the same place or having a particular characteristic in common, often sharing a sense of identity or unity.

Desired Changes

Specific modifications or adjustments aimed at achieving a particular outcome or improvement.

Interpersonal Skills

The abilities used by a person to interact effectively with others, including communication, empathy, and conflict resolution.