Why Are Marketers Interested in Attitudes

question 57

Multiple Choice

Why are marketers interested in attitudes?

• A) Attitudes do not relate to brand image.
• B) Attitudes are learned tendencies to respond in a consistent manner.
• C) Attitudes create a social influence on consumer decision making.
• D) Attitudes can be used to predict buying behaviour.

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Definitions:

Psychiatric Patients

Individuals who are receiving treatment for mental health disorders which may significantly impair their emotional, cognitive, and behavioral functioning.

Contextual Factors

Contextual factors are conditions or variables that influence situations or behaviors but are not directly part of the primary action or phenomena being studied.

Involuntary Commitment

A legal process through which individuals with severe mental illness are hospitalized against their will for treatment.

Residential Psychiatric Facilities

Healthcare establishments where individuals with significant mental health conditions live and receive psychiatric care and treatment on a long-term basis.