While Robinson Was Looking at the CDs at Walmart,he Was

question 166

Multiple Choice

While Robinson was looking at the CDs at Walmart,he was trying to remember the name of the group that sang a song he liked on last night's episode of Smallville.
-Refer to CDs.Robinson wanted to buy a CD by that group.What is this part of the consumer decision-making process called?

• A) internal information search
• B) external information search
• C) alternative evaluation
• D) need recognition

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Definitions:

Unconscious Resistances

Psychological mechanisms that operate without an individual's awareness to block uncomfortable or distressing thoughts and feelings from entering consciousness.

Self-efficacy

An individual's belief in their own ability to succeed in specific situations or accomplish a task.

Ethical Issues

Moral challenges that arise in the practice of professional and personal life, concerning the rightness or wrongness of certain actions and the goodness or badness of the motives and ends of such actions.

Behavior Modification

A psychological intervention technique aiming to change maladaptive or undesirable behaviors through reinforcement, punishment, or other strategies.