For Years,the Slogan Used in All the Advertising Done by British

question 56

Multiple Choice

For years,the slogan used in all the advertising done by British Airways was "Putting people first." In this short phase,what did British Airways capture the idea of?

• A) the marketing concept
• B) the societal concept
• C) Maslow's hierarchy of needs
• D) the sales orientation philosophy

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Definitions:

Merchandising Companies

Companies that purchase goods in finished form for resale to consumers, generating revenue primarily from the sale of merchandise.

Direct Materials Budget

A financial plan that estimates the quantity and cost of direct materials needed to meet production requirements.

Cash Payments

Monetary transactions involving the transfer of cash from one party to another, usually in exchange for goods or services.

Budgeted Cash Payments

An estimate of all cash payments that a company plans to make over a specified period, often part of a comprehensive budgeting process.