Define Each Level of Maslow's Hierarchy of Needs

question 76

Essay

Define each level of Maslow's hierarchy of needs.For each of the five levels,briefly describe a marketing message appealing to this need level.

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Definitions:

Labour

The measure of human work or effort used in the production of goods and services.

Materials

Refers to the tangible components used in the production of goods and services, often categorized as direct or indirect materials depending on their direct allocation to a cost object.

Mark-Up Percentage

An added percentage to the buying price of products intended to cover both operational costs and earnings.

Total Variable Cost

The total of all costs that vary directly with the level of output, such as materials and labor costs that increase as more units are produced.