What Is the Most Difficult External Variable for Marketing Managers

question 158

Multiple Choice

What is the most difficult external variable for marketing managers to forecast or influence?

• A) social factors
• B) economic factors
• C) demographic factors
• D) political factors

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Definitions:

Preferential Consideration

A practice where certain applicants are given priority during hiring or promotion processes, often based on specific criteria like diversity goals or veteran status.

External Supply

The process of obtaining goods, services, or resources from outside the organization to fulfill its needs or operational requirements.

Professional Associations

Professional associations are organizations seeking to further a particular profession, protect the interests of its members, and maintain standards of practice and ethics.

Mass Customization

A manufacturing and marketing strategy that combines mass production's efficiency with the ability to tailor products to individual customer preferences.