Coolsavings

question 22

Multiple Choice

Coolsavings.com is one of the largest on-line distributors of in-store coupons,sales announcements,and mail-in rebates offered by national retailers and Internet commerce sites.Its marketing department keeps track of current external environmental changes.Although some information is relatively easy to collect,analyzing and forecasting one type of trend is extremely difficult,and it is the most important factor for a company to understand.What is the trend?

• A) social
• B) technological
• C) economic
• D) demographic

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Definitions:

Product Design

The process of creating and developing a new product or improving an existing one, focusing on its features, functionality, aesthetics, and usability.

Sourcing Processes

The methods and procedures used by businesses to identify, evaluate, and contract with suppliers of goods and services.

Supplier Performance Analysis

A method used to assess and measure the effectiveness and efficiency of a supplier's performance in terms of quality, delivery, and cost.

Portfolio of Suppliers

The diverse group of vendors and suppliers that a company utilizes to procure goods and services necessary for its operations.