Segmentation by Customer Relationship Occurs When Business Marketers Segment Their

question 15

True/False

Segmentation by customer relationship occurs when business marketers segment their markets by income,occupation,and educational variables.

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Definitions:

Forward Buying

Forward buying is a purchasing strategy where buyers purchase larger quantities than immediately needed to take advantage of lower prices or to ensure supply against future shortage.

Market Growth

The increase in the demand or sales of a particular product or service within a specific industry or market over time.

Stealing Share

A business strategy aimed at gaining market share from competitors through tactics like competitive pricing, improved quality, or marketing.

Marginal Subcontracting Cost

The additional cost incurred for subcontracting one more unit of production or service.