Marketing Managers Create a Marketing Mix of Product,place,promotion,and Price Strategies

question 41

Short Answer

Marketing managers create a marketing mix of product,place,promotion,and price strategies aimed at a target market.While managers can control the mix,they cannot control the elements in the external environment that continually mould and reshape the target market.List six variables of the external environment that are not directly under the control of marketing managers.

---

Definitions:

Variable Pay

A compensation strategy where an employee's earnings fluctuate based on performance or results achieved.

Performance Measure

Metrics or indicators used to assess the efficiency, effectiveness, and productivity of an employee, team, or organization.

Motivator

A factor that encourages individuals to act or behave in a certain way in order to achieve desired outcomes.

Managers

Individuals responsible for planning, leading, organizing, and controlling the operations of a business or a part of it to achieve organizational objectives.