Making Sure Products Are Available When and Where Customers Want

question 43

Multiple Choice

Making sure products are available when and where customers want them is the job of which element of the marketing mix?

• A) production strategies
• B) product strategies
• C) distribution strategies
• D) promotion strategies

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Definitions:

Savings Rate

The proportion of disposable income that is saved rather than spent on consumption, typically expressed as a percentage.

Credit Cards

Financial instruments issued by banks or financial institutions that allow cardholders to borrow funds with which to pay for goods and services with the obligation to pay back the borrowed money, plus any applicable interest.

Permanent Income Hypothesis

A theory suggesting that people's consumption choices are based on their long-term income expectations rather than their current income.

Induced Consumption

Consumer spending that increases as disposable income rises, and decreases as disposable income falls, unrelated to the level of interest rates.