What Occurs When a Business Is Defined in Terms of Goods

question 41

Multiple Choice

What occurs when a business is defined in terms of goods and services rather than by the benefits customers seek from it?

• A) a reactive focus
• B) marketing myopia
• C) a market barrier entry
• D) unempowerment

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Definitions:

Information-Processing Capacity

refers to the maximum amount of information that an individual or system can process effectively in a given time period.

Communication To Build Relationships

The use of verbal, non-verbal, and written interaction to establish and maintain positive connections with others.

Use Indirect Requests

The practice of conveying desires or demands in a less explicit and more subtle manner, often to be polite or to avoid conflict.

Information Load

The volume of information available to a person at any given time, which can affect decision-making and cognitive processes.